The Real Cost of Buying Business Leads in 2026

If you've ever Googled "buy business leads," you've seen prices ranging from $0.03 to $0.50+ per record. That 15x price difference isn't random — it reflects fundamentally different data products that perform at fundamentally different levels.

What Drives B2B Data Pricing?

Compiled business data (from public filings, directories, and Yellow Pages-type sources) runs $30-$80 per thousand records. It's broad, relatively accurate for basic firmographics, and good for high-volume prospecting.

Enhanced business data with verified contacts, direct phone numbers, and email addresses runs $100-$250 per thousand. You're paying for the verification and the ability to reach a specific person, not just a company.

Specialty B2B lists — technology buyers, recent funding recipients, companies with specific software installed — can run $200-$500+ per thousand. These are niche, high-intent audiences that justify premium pricing through higher conversion rates.

How to Get the Best Value

The secret most marketers miss: a list broker can access the same data sources as direct buyers but often negotiates better rates due to volume relationships. You also get expert guidance on which data source actually fits your campaign instead of guessing.

List.Solutions sources B2B leads from major compilers like Dun & Bradstreet, Infogroup, and Acxiom — filtered by SIC code, employee count, revenue, and job title. Request free counts to see pricing for your specific target market.

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