Direct Mail vs Email Marketing: Which Gets Better ROI?

Both channels have their strengths. Direct mail typically sees higher response rates (around 4-5% for house lists) but costs more per piece. Email is cheaper but deliverability and open rates have dropped significantly. The smartest marketers use both channels together — a direct mail piece followed by an email sequence. The key to both is targeting the right audience with quality data.

Read our full comparison at List.Solutions. 

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