Understanding Mailing List Pricing: What Does CPM Mean?

 CPM stands for "cost per thousand" (the M comes from the Latin word "mille"). When a mailing list is priced at $65/M, that means $65 per 1,000 records. A 10,000-record order at $65/M would cost $650. On top of the base rate, some lists charge extra for selects like income filtering, geographic targeting, or email addresses. Most lists have a 3,000-5,000 record minimum order.

Get a full pricing breakdown at List.Solutions.

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